2014 will see the launch of OTIS Eyewear, an Australia based eyewear company launch in the US market in February. Apart from its usual repertoire of designer glasses and wide offering of eyewear brands, Otis Eyewear is a 100% mineral glass lenses brand, and promises that their lenses have greater durability in comparison with standard plastic lenses.
The recent signing on of Australian surfer, Mitch Crews has ensures that the eyewear brand will not only be focusing on a predominantly youth based customer demographic, but will also be promoting the resilience of it’s eyewear in context with how long it would last under challenging sporting conditions. Their online glasses store will be stocking the same glasses online, with sales and marketing being boosted and expanded to more customers thanks to the newly employed US sales team.
With its winning combination of stocking long lasting lenses which do in fact, fare better in rough conditions, and its tie up with a rising sporting star, it is predicted that OTIS Eyewear will make a significant splash upon its introduction to the US eyewear market. It is hoped that its online sales too will be boosted and will help customers worldwide be introduced to this unique brand.
With its winning combination of stocking long lasting lenses which do in fact, fare better in rough conditions, and its tie up with a rising sporting star, it is predicted that OTIS Eyewear will make a significant splash upon its introduction to the US eyewear market. It is hoped that its online sales too will be boosted and will help customers worldwide be introduced to this unique brand.
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