Wednesday, November 27, 2013

Dragons Den Rejection Teaches Spectacles Maker Bôhten a Lesson

Women: Are Your Eyeglasses Aging You?

Nana Osei graduated from the Carleton University . The sustainability and design graduate launched his line of Bohten designer eyewear. The wood sunglasses are designed by Nana Osei and made from reclaimed red wood, Zebra wood and bamboo harvested in Ghana. it is mixed with reclaimed Acetate. This makes a sturdy lightweight eyeglasses.
They are currently manufactured in a zero waste facility in China and Japan. His spectacles are curently selling retail $150 -$240 online at Bohten.com and Ethical ocean(another Dragon Den album).They are also sold in boutiques and optical retailers in Ottawa,Toronto, Montreal and Calgary Vancouver Canada. In the US they are sold in San Francisco and New York.His profit margins sit at 300 to 400% depending on the model.

He approached the Dragon Den for a loan of $75,000.00 in exchange for a 20% interest stake. He wanted this capital to move the manufacturing of his product out of China and Japan. He planned on relocating the manufacturing of the glasses to ghana where his family comes from. This would of brought jobs to his family’s home town and given his workers a chance to better their lives. The Dragon Den declined the proposal and did not invest in his company. This did not stop NaNa Osei he is now in talks with world Bio – Fiber Technology. they convert straw and other bio – fiber into strawboard.This is a more environmentally responsible product then plyboard. Mr. Osei has already told the press he will be the first company to release a pair of sunglasses made from bio-fiber. He is also glad the deal with Dragon Den did not go through. He has said this will give them time to be sure that the company has a strong core and will not get too big and too fast.

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